New toy smell. Close your eyes and embrace the moment again; the moment you first saw, held, felt your favorite toy. You remember. Everyone remembers…
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Front cover of a 1973 Blue Chip Stamps catalog. Read more Blue Chip Stamps Toys 
by Marx
According to the Marx Toy Museum online, Marx produced ride-on toys throughout its many years of toy production. Starting with simple ride-on trains and fire engines, to the battery operated cars of the late 50s, the Stutz Bearcat of the early 60s, Marx moved on to develop Read more The Green Machine by Mattel
Watch the 1960s TV commercial HERE! 
Mattel V-RROOM! Guide-Whip Racer In 1963, Mattel Read more V-RROOM! Vehicles 1963-1964 
by Rueckheim Bros. & Eckstein, Borden, Frito-Lay Click HERE to watch Jack Gilford in a classic TV ad. In 1964, Borden purchased The Cracker Jack Company from Rueckheim Bros. & Eckstein. At that time, Frito-Lay lost the bidding war to Borden. However, Borden finally sold the Cracker Jack brand to Read more Cracker Jack Toy Prizes 
Collect and race according to authentic racing classes…Dragster, Futuristic, and Speed Shop. You could also join the exciting SSP Club! Read more SSP Racers 
By the late 1960s, Aurora released their imitation of Mattel’s extremely successful and popular Hot Wheels. The gravity-driven Speedline Stunt and Drag Race Set featured dual tracks with loop-the-loops and two sleek, shiny cars. Read more Stunt and Drag Race Set 
The original 1960s Transogram Trik Trak playsets required patience, planning, creativity, dexterity, physical movement and participation from the user. The playsets boasted of a ‘variety of layouts for play all over the house’ and… Read more Trik Trak Dare Devil Stunt Car Set |
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