New toy smell. Close your eyes and embrace the moment again; the moment you first saw, held, felt your favorite toy. You remember. Everyone remembers…
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Front cover of a 1973 Blue Chip Stamps catalog. Read more Blue Chip Stamps Toys by Mattel 
Click here to watch the movie of the Mattel Toy Factory from the 1950s. This is a 1950s film that shows the inside work involved in the planning, design and manufacture of Read more Mattel Toy Factory in the 1950s by Marx
Click here to watch the TV commercial! It’s the Action Kids. What in the world are they up to now? The leader of the Action Kids Read more Carry-All Action Play Set 
Aimed at a younger age group, Marx produced the ‘Pull Lever and Learn’ tin toy in 1968. This is a simple educational, sight-recognition and reading toy that might remind you of an alternative to ‘Matell’s See ‘n Say’… Read more Pull Lever and Learn Tin Toy |
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