Cracker Jack Toy Prizes

Cracker Jack Prize, front

by Rueckheim Bros. & Eckstein, Borden, Frito-Lay

Click HERE to watch Jack Gilford in a classic TV ad.

In 1964, Borden purchased The Cracker Jack Company from Rueckheim Bros. & Eckstein. At that time, Frito-Lay lost the bidding war to Borden. However, Borden finally sold the Cracker Jack brand to

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Swing Wing

transogram-swing-wing-12c

Unlike the Hula Hoop, the Swing Wing must be attached to the body. It’s worn on the head and twirled by moving the neck and/or body in a back and forth, or circular, motion. The Swing Wing was developed by Transogram Games and introduced in 1965.

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Basketball Game

Basketball board game

The game consists of four quarters of six minutes in length with a two-minute interval at the end of the first half.

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Cross Over Game

Cross Over board game

The object of the game is to get the men of Numbers 1-4 occupying circles 6 to 9, and the men of 6 to 9 occupying circles 1 to 4.

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Jack ‘O Lantern Game

Jack 'O Lantern Board Game

If a player lands on a space which has instructions, he follows the instructions and covers one of the spaces in his own color Jack ‘O Lantern with a marker of his color.

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The Bean Pot Game

The Bean Pot Board Game

When any five numbers are covered and a player spins the remaining uncovered number, he wins the bean pot.

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East Side – West Side Game

East Side West Side Board Game

The player can only move to the next space when one of the connecting arrows has a number corresponding to the number or numbers spun.

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Mousetrap Game

Old Mouse Trap Board Game

They may not jump, but move one marker only to an adjacent open position, following the white center lines of the path…The object of the game is to mousetrap your opponent so he cannot move.

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Get Your Goat Game

…start with blue markers on circles A and B, and red markers on circles D and E. The object is to reverse their positions, bringing the red markers to circles A and B, and the blue markers to circles D and E in 6 moves.

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The Gingerbread Man Game

This one’s a little different. Players are controlled not only by the spinner, but by instructions on the game board. Each time a player lands on a picture, he follows the instructions printed there.

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