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V-RROOM! Vehicles 1963-1964

The V-RROOM! Guide-Whip Racer

In 1963, Mattel brought us this precursor to remote control cars. This V-RROOM! Guide-Whip Racer is controlled by a string that’s attached to a stick held by the “driver”. Mattel said, “…you control the action…” Test your skill on the slalom course, or go

Cracker Jack Toy Prizes

by Rueckheim Bros. & Eckstein, Borden, Frito-Lay

Click HERE to watch Jack Gilford in a classic TV ad.

In 1964, Borden purchased The Cracker Jack Company from Rueckheim Bros. & Eckstein. At that time, Frito-Lay lost the bidding war to Borden. However, Borden finally sold the Cracker Jack brand to

The Outer Space Men

by Colorforms

One of the coolest sets of action figures to hit toy stores in the 1960s was Colorform’s Outer Space Men. This badass set of extraterrestrial beings was designed by toy inventor

Mattel Toy Factory in the 1950s

by Mattel

This is a 1950s film that shows the inside work involved in the planning, design and manufacture of Mattel’s Jack-in-the-Music-Box toy. This film depicts how it was in the days when simple things like this were made in

Carry-All Action Play Set

by Marx

It’s the Action Kids. What in the world are they up to now? Watch the video here!

The leader of the Action Kids gazes ominously at his gang. “Let’s get right down to business.”

“Business? What business?”

The Action Kids lift their rugged steel Carry-All Action Play

Thunderstreak Hydrofoil

by Ideal

Thunderstreak! Thunderstreak! Thunderstreak!

See it in action here!

The new super speed hydrofoil with five-position hydro-fin, you set for action. Rev up the high-power prop… (Wind the rubber band.) Position the rudder… Check your course. Thunderstreak speeds across water! For submarine action, it crash dives

SSP Racers

Collect and race according to authentic racing classes…Dragster, Futuristic, and Speed Shop. You could also join the exciting SSP Club!

Bonanza Action Figures

From American Character, these action figures are based on Bonanza, an American western television series that aired on NBC from September 12, 1959 to January 16, 1973. Yes, it’s the action men from Bonanza – the Cartwrights! The television commercial says they’re the greatest western toys ever.

Swing Wing

Unlike the Hula Hoop, the Swing Wing must be attached to the body. It’s worn on the head and twirled by moving the neck and/or body in a back and forth, or circular, motion. The Swing Wing was developed by Transogram Games and introduced in 1965.